Performance and the Report Card
Period, store, and scope
Clicking through to the greets
Two reports, two audiences knowledge check
The headline figures
What guests chose
Removals, and how check-in felt
What guests did knowledge check
What “matched” means
Estimate against invoice
Greets and invoices knowledge check
Why average tickets point the wrong way
The fixed basket
Reach, and whether a number is solid
Leakage: picked, never rung
When a number is real, and when it is noise
Four causes, one number
Two columns, one diagnosis
What else the data will tell you
What it left behind knowledge check
Where a package goes missing
Belief, and the Engine Prep window
The talk-down
The promise we made about tread
Right reasons and wrong reasons
The bay-time incentive
Why the gap happens knowledge check
